Command Comfort

If your company isn’t distinguishable from other HVAC companies Los Alamitos in California, you are competing as a commodity. This means that you are competing on price and not brand. It is important to set yourself apart from your competition. Here are some ways to make your company stand out. Hours You can promote extended hours in your market if no one is doing that. It is very easy to copy so you need to get funds and advertise the hours to associate the position strongly with your air conditioning company in the public consciousness. It is crucial to remember that whoever claims a position loudest and first owns it. Guarantees You need to proclaim no questions asked, unconditional, money-back guarantee. If you are the first to do so, you will build a good position based on it and be ahead of other HVAC companies in California . Warranties If no one in your market has made public claims about warranties, you can use them to make your business stand out.